The Motivation
Wings of Survival initiative is inspired by the mounting escalation of the global biodiversity and extinction crises. In less than 50 years, we humans have extirpated 70% of the planet’s wildlife populations, including billions of wild birds, with one in eight bird species now considered at risk of extinction. We are endangering ourselves.
The Concept
A trilogy of unmotorized expeditions, emulating the epic journeys of migratory birds, the world’s greatest ‘athletes’ and our barometer for planetary health.
The Initiative
Wings of Survival is an impact initiative centered on the profound, life-sustaining bond between migratory birds and humanity. Through bold storytelling and visionary leadership, we aim to spark a global movement underpinned by a shift in how we look at birds: as beacons of hope for the future of all life on Earth.
At the heart of our mission lies an urgent call to action — to inspire and empower individuals, especially athletes, to become guardians of the wild. Our ambition is to help protect and rewild 30% of Earth’s natural ecosystems by 2030, aligning with the United Nations’ 30x30 biodiversity goal.
By weaving together extreme sports, impact storytelling, scientific exploration, and the extraordinary journeys of migratory birds, we are creating a visceral, unforgettable race with nature — a powerful story that moves people to take action for our planet.